What Is Surrogate Marketing?
- on Nov 17, 2022
In the era of new-age technology, advertisements have become a vital source of influence on both society and the people.
Surrogate Marketing :
Companies advertise their products and services by disguising them as other products under the same brand name.
Examples Of Surrogate Marketing :
Many brands are delicately focusing on buyers by selling tobacco-based products under the camouflage of dish masala and hookah substitutes.
A most famous example of this surrogate marketing is the Vimal pan masala ad. In this ad, they are promoting Vimal Elaichi which is legal to promote but everybody of us knows that Vimal pan masala is a tobacco brand.
1. The psychology behind this surrogate Marketing is to recall their brand name in the market.
2. It helps companies to generate revenue from banned products